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El Poder de Pensar Group

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If your website is riddled with spelling and grammatical errors, nobody is going to trust you. Not only does that have a direct effect on business, but it will also lead to poor user engagement signals like low time on page, low dwell time, etc.



Of course, optimizing your small business website for local searches involves many of the same steps as regular SEO. Our guide will help you through the SEO basics in a way that makes sense for a smaller website, plus the extras you need to know about local SEO.

There are many factors that influence small business SEO, but there is one very obvious one: your NAP. NAP stands for Name, Address, Phone number. In case of a local business, details like addresses, phone numbers, geo-coordinates, opening hours etc., should be correct at all times.

Google My Business (GMB) is a free profile that you can set up to help promote your business in the search results and on Google Maps. This official Google tool can really help you to rank in your specific geographical area. Not only that, but the tool also gives you an enormous amount of options to manage and improve your listings. By making a GMB listing you can connect with your customers better and find insights about how they interact with your business on Google. You can add extras like photos and opening hours to your profile too.

Your small business SEO will get a significant boost from the right content. Too many small business owners just put their products and contact details on their website and leave it at that. But there is so much more to tell and share!

Focus on making an awesome first impression on your potential customer. Write about your business, your business goals, how great your products are and things like that. You could also discuss market developments or events that relate to your business. These are just a few tips for your local SEO content strategy.

If your small business is closely related to other businesses that are not located in the same area, you should definitely also ask those businesses for a link. Google crawls the web link by link, so if your business is linked to from a website in the same field of business, that link is extra valuable to you.

While you can actually sell your products on social media platforms, in most cases we recommend using social media for brand awareness or to lead potential customers to your website for a sale. Using social media as a small business is all about promoting your brand, your company, and your products to establish your image and to get the right traffic to your company website. When used in this way, social media can really help small business SEO.

By analyzing your SERP competitors, you can find additional keywords, understand the kind of content your users want to see, and gain a broader understanding of the online landscape for your business.

Have you ever been frustrated with your competitors showing up higher on search? Ever wondered what your business can do to get more customers? If so then, make sure to keep reading this article since it will cover all you need to know about small business SEO, the emerging trends in 2021, and how local and online businesses can improve their rankings on Google.

Search engine optimization is the process of improving your online presence in a manner that can grant more exposure, increased user traffic, and better-qualified clients. To help you understand more about this topic and improve your business's SEO, we have compiled thoughts from three search engine optimization experts.

When people with offline businesses hear about SEO, they might immediately think, "why do I even need to worry about my presence on search engines?" Although this train of thought may seem logical, those with local businesses such as dentists, mechanics, and so on can benefit significantly from some basic knowledge of SEO.

However, you will not be using the same strategies as those with online businesses if your business depends on local customers. An online e-commerce business will have a much different focus and strategy than a dentist looking for customers within a 30-mile radius.

If you want to get into SEO, you don't need to focus on Google. Amazon, Reddit, Yahoo, YouTube, Bing, and others all have standards for SEO and require different strategies. Keep in mind that you may need to optimize your business on multiple platforms.

One thing that continues to remain constant with Google is that they give preference to sites with more rapport. Typically, this is built with time, building backlinks, and the amount of content that you have. Matt Diggity from Diggity Marketing explains it perfectly by saying that "Google is continuing to reward the biggest sites on the internet (in terms of age, content, and backlinks) and is often leaving smaller sites with much better content on page two or worse." To succeed in SEO, you need to be excelling in all of these areas and doing it with solid consistency.

When building an online business, such as an e-commerce site or affiliate site, there is a recipe for success that experts would advise you to follow. For starters, Soulo recommends that you "Do a thorough competitor research. This will help you understand which pages of your competitors are bringing them the most search traffic and which pages of your competitors are attracting links from other websites in your industry."

If your business is based offline, you should still focus on how you can improve your SEO. As stated by Diggity, "Step one is to create a website. Or, at the very least, create a Google My Business registration. You can't compete in the race of SEO without a vehicle."

Soulo continues, suggesting that you should then "Add more content to your website. As a small business owner, there's likely plenty of information about your business and its product/services that can't be found on your website at the moment. Make sure to make all that information available online. And if you have any unique industry knowledge - launch a blog and share that knowledge with the world in the form of blog articles. The more content you put out online, the easier it would be for people to find you."

Finally, once you have content in play, you will need to find ways to get more views. Soulo says that your last step should be to "partner with bloggers and other businesses in your industry in order to promote your website. It doesn't matter how content-rich or good-looking your website is. If you don't put time, money, and effort to promote it - Google won't know it deserves attention. So make sure that other websites in your industry are talking about you."

After breaking down some of the most relevant information on SEO for online and offline business, as well as the growing trends, you might be wondering what tools you can use today for improving your SEO. Here are some SEO tools to check out.

In summary, experts state that you should build a website, build content relevant for each of your services, set up a funnel for connecting your customers to your business, and then partner with other blogs and businesses in a niche. SEO is frequently overcomplicated, but following the expert advice listed above along with a bit of patience will bring powerful results.

I am a seasoned global business operations and investment executive and board director currently counseling and working hand-in-hand with C-suite executives and boards of directors of multinational corporations, private equity firms, pension funds, institutional investors, and sovereign wealth funds.

In addition to regularly writing in professional and popular outlets on topics related to global business operations, finance, growth strategy, sustainability, innovation and risk mitigation, I am frequently engaged globally as a keynote speaker.

My expertise lies in: (i) global business growth and corporate finance operations and strategy; (ii) structuring complex international investment and trade transactions (M/A, JVs and PPPs), including cross-border supply chain management and logistics; (iii) designing and executing company-wide sustainability, corporate governance, and corporate social responsibility (CSR) practices, and assessing attainment of ESG objectives; (iv) antitrust and competition policy, (v) innovation, R&D investment, and protection of intellectual property; (vi) compliance with anti-corruption and cybersecurity protocols; and (viii) navigating national security regulation of inbound foreign investment (CFIUS) as well as international and domestic economic regulation of services and utilities industries. Apart from all of the advanced countries, I've worked on the ground in 85+ emerging markets across 5 continents, especially in China, India, Russia/CIS, the Balkans, much of Africa and East Asia, and parts of the Middle East and LATAM. 041b061a72


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